Plantar fasciitis is a common foot problem in the UK, caused by inflammation of the thick band of tissue (the plantar fascia) running along the sole of your foot. It affects around 1 in 10 people—especially those over 40 or who spend long periods standing or walking. Symptoms include heel and arch pain, often worst first thing in the morning or after activity. Regularly massaging your feet can help ease discomfort and may reduce pain over time, supporting long-term relief.

Lower back problems are widespread in the UK and often stem from poor posture and long hours spent sitting. Sciatica occurs when the sciatic nerve running from your lower back down to your legs is irritated or inflamed. Around 4 in 10 people experience lower back pain or sciatica at some point, with symptoms such as pain, tingling, or numbness in the lower back, buttocks, and legs. This pain typically worsens after sitting or standing for long periods. Massaging the muscles around the sciatic nerve and lower back can help ease discomfort and support pain relief.

ITB syndrome, or iliotibial band syndrome, is a frequent overuse injury that causes pain on the outside of your knee—often brought on by running, walking, or activity. Symptoms can include pain and tenderness along the outer knee and thigh, and it’s surprisingly easy to overlook ITB syndrome as the source of knee discomfort. Standard foam rollers are usually too soft to apply the necessary pressure for relief, so a firmer, targeted massage device is recommended for effective treatment.

Shin splints are a common overuse injury in the UK, leading to pain and tenderness along the shinbone—especially after running, long walks, or increased activity. Tight calf muscles are a major contributor, often signalling and worsening shin splints. The discomfort typically intensifies following physical exercise, but regularly massaging the tibialis anterior muscle and calf can help ease pain and support a quicker recovery.

Nearly three-quarters of people in the UK say they experience headaches each year. Around 90% of those cases are tension-type headaches, which are triggered by muscle tension in the head, neck, or shoulders. Most people reach for painkillers to manage symptoms, but few realise the head contains more trigger points than any other part of the body. Targeted massage to these areas can help relieve tension and offer natural headache relief.

Studies have shown that vibrating massage tools can speed up muscle recovery when compared to conventional massage tools.

Over half of people in the UK admit to having poor posture, often due to long hours sitting at desks or using handheld devices. About six in ten people with poor posture experience pain in their upper back or shoulders. Modern lifestyles—especially office work and constant phone use—are leading causes of these problems. The good news is that regular posture exercises or targeted massage, just a few minutes each day, can help improve posture and relieve discomfort over time.